As I mentioned in my last post, Rand Fishkin outed the #1 ranked site for “SEO Company”. The post did not claim that the site used black hat practices, but it does use fairly obvious link building methods. Their links screamed link anchor text optimization, which is a solid sign that they are manipulating their anchor text. This is something we all do, but Google does not like. Our job as SEOs is to make our links as natural as possible so that competitors cannot publicly out you. So let’s dig in deep here and look at what factors are allowing this site to rank #1 for “SEO Company”. Not only has it achieved a #1 ranking for this term, but it has also received site links. Site links are read as a type of “authority” by searchers because it makes the listing look more important. So how did this site rank number one in Google?
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